While the origins of the nickname "The Big Apple" are not widely known, a local historian believes he has traced it back to a conversation between stable hands in the Big Easy, a hundred years ago.
Historian Barry Popik has spent three decades trying to understand where the phrase came from. He traces its first mention as a reference for New York City to January 1920, though the earliest record of that usage wouldn’t appear in print for a few years yet.
In February of 1924, John J. Fitz Gerald, a columnist covering horseracing for the New York Morning Telegraph, debuted a new column he called: Around the Big Apple.
In it, Fitz Gerald wrote "The Big Apple, the dream of every lad who ever threw a leg over a thoroughbred and the goal of all horsemen. There's only one Big Apple, that's New York."
Fitz Gerald goes on to credit his own use of the phrase to something he'd overheard at the New Orleans fairgrounds, where he recalled two stable hands (who he described as Black, though that's not the term he used) were "engaging in desultory conversation."
"'Where y'all goin' from here?' queried one. 'From here we're headin' for the big apple.' proudly replied the other. 'Well you better fatten up them skinners, or all you'll get from the apple will be the core' was the quick rejoinder."
Through racing records, Popik dates that conversation to January 1920, a hundred years ago. But the name of the stable hand has been lost to history.
Popik finds that a shame. He’s pushed for recognition of some sort—for the anonymous stable hands, for the New Orleans racetrack, for Fitz Gerald’s former home and his grave.
"The Mayor's Fund should pay for a proper grave stone for Fitz Gerald, who died in Manhattan," Popik told Gothamist/WNYC. "[He is] buried in Menands, New York. NYC could give him an iconic tombstone as a token of thanks, but nothing has been done."
However, Fitz Gerald has not gone totally unrecognized—in 1997, the “Big Apple Corner” was dedicated at West 54th Street and Broadway, a corner chosen because Fitz Gerald lived in a building there for thirty years. Popik says there was also a plaque on the Hotel Ameritania, installed in 1996, that "was taken off during renovations about a year later and is still missing."
He told us that in addition to the missing-plaque, and the still-existing street sign, "I have suggested that there be a 'Big Apple' in the pavement (like the stars on Hollywood Boulevard, or the books on the New York Public Library's 'Library Walk"). I have also suggested a high tech history hotspot, where tourists can point a smartphone and get the 'Big Apple' story in [different languages]." He says the Mayoral Advisory Commission on City Art, Monuments and Markers never responded to these suggestions.
Big Apple Corner
There have been other origin stories, too. A 1909 book, The Wayfarer in New York, uses the term, but without quotes, suggesting it's a metaphor, not a nickname. In the nineties a historian suggested the name was inspired by a prostitute named Eve, but Popik says that was a hoax.
Others have suggested jazz musicians get the credit. Popik says they did popularize it, but not until about a decade later. According to the Wall Street Journal, "In the 1930s, 'the Big Apple' spread to the Harlem jazz scene, becoming the name of two nightclubs as well as a popular song and dance."
Dr. Robert Snyder is the official borough historian for Manhattan. He says the nickname fell out of usage, but made a major comeback in the 1970s, when New York was struggling with a fiscal crisis. "People were looking around desperately and some of that seized that old phrase the Big Apple to remind people of when New York had been a strong and powerful city and might become that again," he told us.
It was at this time that the ad agency Ogilvy & Mather offered their help in creating campaign, pulling some inspiration from that old logo for Fitz Gerald's column.
The campaign was everywhere—here's an ad that ran in the Daily News selling Big Apple t-shirts:
Still, successful campaign aside, no one actually calls it "The Big Apple."
